Strategic Marketing
Hi, I’m Juli Reiserer. Welcome to my growth, brand, and lifecycle marketing portfolio. Inside, you’ll find a collection of projects that showcase my experience in brand building, website design, SEO, CRM journeys, paid media, and creative strategy. These examples highlight my ability to combine strategy, storytelling, and data to build marketing ecosystems that scale and generate meaningful results.
Introduction
I’m a digital growth and lifecycle marketing manager with more than 25 years of experience building complete, end-to-end marketing systems for both national brands and growing companies. In my most recent role, I own the entire marketing function, developing the brand, launching the website, building the CRM and automations, managing SEO, social, and paid ads, and creating the analytics dashboard that guided strategy. My work contributed directly to onboarding 25 new properties. I’m now looking for a role where I can bring this full-funnel, hands-on experience to a company that values growth, innovation, and measurable results.
Website Impact
This success was driven by a strong foundation in UX-focused design, search-intent-led content, and continuous optimization. By aligning site structure, messaging, and visuals with how users search and engage, and by regularly analyzing performance to guide updates, the website evolved into a high-performing growth channel that consistently attracts and retains qualified visitors.
Drove User Growth +365%
Increased Page Views 205%
Grew Sessions 271%
Improved Avg Position 59%
Content Success
Newsletter Open Rate 35%
vs Industry Avg of 20-25%
Achieved above-benchmark engagement across newsletters, investor communications, cold email, and blog content, demonstrating strong audience relevance and content performance.
Cold Email Open Rate 22%
vs 15-20% benchmark
Blog Engagement 50-70% vs typical 30-40%
Social Media Growth
Expanded Instagram Reach 174%
Strengthened social media visibility and awareness by expanding reach and impressions across key platforms through integrated brand and growth initiatives.
Increased Instagram Impressions 307%
Paid Media Results
3.37% CTR vs 2.5-3% avg
Improved paid media efficiency by increasing qualified leads and lowering acquisition costs through continuous optimization across Google and Facebook ad campaigns.
$1.54 CPC vs $2.50-$4.00 avg
13% Conversion Rate vs 3-6%
$11.77 Cost per Conversion vs $30 industry average
Why Hire Me?
Strategic Ownership
I build complete, scalable marketing systems from brand to conversion.
Proven Impact
I deliver measurable growth through performance-driven strategy and optimization.
Creative Discipline
I blend strong creative with structure, data, and repeatable processes.
Please refer to my full portfolio for marketing, growth and brand leadership examples.
Thank you!
Stay Connected
Get in touch if you are looking for someone who can design campaigns, prove results and scale growth. I welcome your inquiries, comments, and collaboration opportunities. I am currently open to full-time growth marketing, lifecycle marketing, demand generation, or digital marketing manager roles.